The good news: we have the technology and the know-how, and we’ve had it for years.
The even better news: using the profit motive, business can get it done—even if the “experts” tell us it’s impossible.
Why I Started Business for a Better World
One Friday in November, 1999, our local paper had a Page 1 story about a developer’s plan to desecrate the sacred mountain in my neighborhood with 40 trophy homes (“McMansions”) going up to the ridge line.
And all the “experts“ were saying, “Oh, this is terrible, but there’s nothing we can do.“
That’s when I channeled my outrage into action—because I knew there was plenty we could do…
Get the Help You Need
(with Your Marketing/Your Social Change Work/Your Profitability)
Are you part of an eco-friendly organization, or one that wants to reach the green market? Do you struggle to find the right messaging? Are you missing out on the largest markets for green products or services? Do you resort to motivating through guilt, fear, or shame, and wonder why it isn’t working so well?
Stop struggling! Get help from an expert.
Get Involved! Nominate a Project
Help the cause most dear to your heart by harnessing the resources of the business community. Nominate a project that relates to solving one or more of those great big issues listed above and give others a chance to plug in.